ACADEMIC EXPERIENCE

My Studies

***Transcripts available upon request***

MPS, 2020

Georgetown University School of Continuing Studies

Master of Professional Studies in Public Relations and Corporate Communications

Montana State University Billings

Bachelor of Science in Public Relations

City College at Montana State University Billings

Associate of Science in General Studies

CV: Education

Roles & Responsibilities

***References available upon request***

February 2018 - November 2020

Manage all aspects of marketing for MSU Billings Foundation and Alumni Association, including media relations, advertising, social media, website, and publications.
Establish and maintain reports to track marketing data; evaluate data for opportunities to improve efforts and make recommendations.
Create marketing collateral and ensure print and digital materials align with MSU Billings Foundation brand.
Write and edit short and long-form copy, including talking points, social media posts, letters, speeches, feature stories, and more for administrators, development appeals, website and social accounts, and publications; adhere to AP style and brand style guides.
Assist in the development of the MSU Billings Foundation's strategic plan and execute communications-related initiatives.
Create and oversee annual marketing and publications operating budget.
Host Campus Connection Community 7 Television segment.
Disseminate MSU Billings Foundation news through owned, earned and paid media channels.
Assist in the planning, marketing, and execution of all foundation and alumni events.

July 2017 - February 2018

Manage all aspects of social media for Lee Montana division of Lee Enterprises including: Missoulian, Billings Gazette, Montana Standard, Ravalli Republic, and Helena Independent Record.
Compile daily, weekly, and monthly social performance analyses for each site.
Moderate comments and engage with readers as brands on social media.
Analyze social post performance, demographic, and social-to-site conversion data; identify and test opportunities to improve digital presence.
Develop social media training materials for digital team, editors, and newsroom staff.
Align social media presence with each site’s brand.
Work with digital team and newsroom staff to create and share optimal content to relevant social media platforms and accounts.

December 2016 - July 2017

Write and edit copy for Billings Gazette Communications niche and specialty publications: Big Sky Bride, Magic City Magazine, Your Home, Explore Red Lodge, Destination Downtown, Construction Zone and others.
Plan content for each publication, and adhere to multiple, often overlapping, deadlines.
Assist with publication design.
Assist in the development and execution of a social media communication plan, and serve as administrator on magazine Facebook pages.

January 2014 - December 2016

Serve as support for student recruitment and retention efforts, including tracking, importing and updating recruitment data.
Coordinate campus visits, including scheduling, tours, tracking and follow-up.
Assist in coordinating preview days, orientations, placement exams, and other events.
Assist in the development and execution of a social media communication plan, and serve as administrator on Facebook page.
Teach College Prep 101.
Co-advise Jacket Student Ambassadors student organization.
Supervise, schedule, and train office assistants and tour guides.
Serve on multiple hiring committees for recruitment and retention staff.

CV: Experience

And I'm always learning more!

CV: List

Awards, Certifications, Memberships & Leadership

MSU Billings Foundation Strategic Plan Lead, Effective Communication, 2019 - Present
MSU Billings Alumni Advisory Steering Committee, 2018 - 2019
MSU Billings Staff Senate Chair, 2016
MSUB Staff Senate Student Affairs Senator, 2014 - 2016

CV: FAQ