ACADEMIC EXPERIENCE

My Studies

***Transcripts available upon request***

Master of Professional Studies

Georgetown University School of Continuing Studies

Public Relations and Corporate Communications

Montana State

University Billings

Public Relations

City College at Montana State University Billings

General Studies

Roles & Responsibilities

***References available upon request***

December 2020 - July 2024

Write and edit short and long-form copy, including social media posts, letters, proposals, blog posts, media releases, project descriptions, and more for responses to RFPs/RFQs, websites, publications, marketing collateral, award submissions, proprietary and training documents, wayfinding and signage, and other formal and informal communication as needed for the company and its diverse clients.
Develop copywriting style guides for company and clients; adhere to branded, Chicago, MLA, and AP styles as appropriate.
Work as a team to curate custom brand identities for company and clients, including naming, taglines, voice and tone, and key messages.
Develop public relations strategies for company and clients, including media relations, pitches, media releases, crisis mitigation and management plans, and award nominations that elevate brands within the communities they serve, and beyond.
Collaborate with clients, marketing team, leadership, and designers from diverse disciplines to execute communications, including media blitzes, employee engagement, brand development, environmental graphics, proposals, and social media campaigns.
Proofread and edit print and digital copy to correct errors in grammar and punctuation, syntax, format, brand alignment, SEO best practices, and Flesh-Kinkaid readability.

February 2018 - November 2020

Manage all aspects of marketing for MSU Billings Foundation and Alumni Association, including media relations, advertising, social media, website, and publications.
Establish and maintain reports to track marketing data; evaluate data for opportunities to improve efforts and make recommendations.
Create marketing collateral and ensure print and digital materials align with MSU Billings Foundation brand.
Write and edit short and long-form copy, including talking points, social media posts, letters, speeches, feature stories, and more for administrators, development appeals, website and social accounts, and publications; adhere to AP style and brand style guides.
Assist in the development of the MSU Billings Foundation's strategic plan and execute communications-related initiatives.
Create and oversee annual marketing and publications operating budget.
Host Campus Connection Community 7 Television segment.
Disseminate MSU Billings Foundation news through owned, earned and paid media channels.
Assist in the planning, marketing, and execution of all foundation and alumni events.

July 2017 - February 2018

Manage all aspects of social media for Lee Montana division of Lee Enterprises including: Missoulian, Billings Gazette, Montana Standard, Ravalli Republic, and Helena Independent Record.
Compile daily, weekly, and monthly social performance analyses for each site.
Moderate comments and engage with readers as brands on social media.
Analyze social post performance, demographic, and social-to-site conversion data; identify and test opportunities to improve digital presence.
Develop social media training materials for digital team, editors, and newsroom staff.
Align social media presence with each site’s brand.
Work with digital team and newsroom staff to create and share optimal content to relevant social media platforms and accounts.

September 2016 - July 2017

Write and edit copy for Billings Gazette Communications niche and specialty publications: Big Sky Bride, Magic City Magazine, Your Home, Explore Red Lodge, Destination Downtown, Construction Zone and others.
Plan content for each publication, and adhere to multiple, often overlapping, deadlines.
Assist with publication design.
Assist in the development and execution of a social media communication plan, and serve as administrator on magazine Facebook pages.

January 2014 - December 2016

Serve as support for student recruitment and retention efforts, including tracking, importing and updating recruitment data.
Coordinate campus visits, including scheduling, tours, tracking and follow-up.
Assist in coordinating preview days, orientations, placement exams, and other events.
Assist in the development and execution of a social media communication plan, and serve as administrator on Facebook page.
Teach College Prep 101.
Co-advise Jacket Student Ambassadors student organization.
Supervise, schedule, and train office assistants and tour guides.
Serve on multiple hiring committees for recruitment and retention staff.

And I'm always learning more!

Awards, Certifications, Memberships & Leadership